New York City visitors might be feeling a bit blue this week.
That’s because the city is urging the public to get “Smurfed in the City” and is hosting a bevy of blue-tinted, star-studded events tied to the July 29 release of “The Smurfs,” a new animated movie that’s set in New York City and stars real-life actors Neil Patrick Harris (“How I Met Your Mother”) and Jayma Mays (“Glee”).
Smurfs are comic book creatures created by a Belgian cartoonist in 1958 that have since gone on to star in cartoons, books, records, toy stores and TV shows. According to the Smurf website, Smurfs live in a village full of little mushroom-shaped houses, are “three apples high,” have blue skin and dress in white trousers and caps.
So even in New York City they should stand out.
“New York City provides an amazing backdrop for ‘The Smurfs’ film,” said George Fertitta, CEO of NYC & Company. “The Smurfs are serving as this year’s Get More NYC Family Ambassadors,” so they’re already working to “invite families to explore all that New York City has to offer throughout the summer.”
Smurf Week kicked off on Monday (the Empire State Building was lit up in blue) and continues throughout this week. More details are on the nycgo.com website.