Breast-cancer awareness: Brazil’s Azul adds pink plane to its fleet

USA Today-

Turboprop manufacturer ATR delivered this pink ATR 72 aircraft to Brazilian carrier Azul last week.

The aircraft’s unique livery is aimed at promoting breast-cancer awareness. In this photo, the aircraft is seen here flying over Toulouse, France — the city where ATR is based.

“With this pink ATR aircraft we will have the opportunity of expanding the awareness message among our operators, thus providing an international dimension to such important initiative,” ATR CEO Filippo Bagnato says in a press release.

If Azul’s name sounds familiar, it’s for good reason.

It’s the name of the Brazilian start-up carrier launched by JetBlue founder David Neeleman after he left the New York-based low-cost carrier.

Azul began flying in late 2008 and now serves more than 30 cities with a fleet of 28 Embraer aircraft and four ATR turboprops, according to the press release.

“For Azul, it is very important to combine our growth with the development of social initiatives,” Neeleman says in a release.

He adds the “pink ATR aircraft is definitely an optimal way to bring this message (of breast-cancer awareness) across the country (Brazil).”

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